There are orders you accept, and then there are orders that remind you why you started all of this in the first place.
The order for Retinale 2026 in Frankfurt was both.
When Roche Germany approached us, we knew immediately: this is no ordinary order. This is the largest customized order we have ever realized – and honestly, it was exactly the kind of challenge we built Das Cupcake for.
1300 Branded Macarons and 600 Cupcakes!
Anyone reading this for the first time might think: a lot of work, impressive numbers. What you don’t see, however, is the process behind it. It doesn’t start in the kitchen; it starts with understanding what a company like Roche truly needs for such an important event.
Every macaron bore the official brand logo... a small, edible brand experience. No stickers, no labels. Handcrafted, food-safe, and precise.
The cupcake bases: lemon, carrot, apple-zucchini. Refined with vanilla buttercream or nougat buttercream.
The macarons: delicate, in vanilla, with the perfect consistency – not too sweet, not too firm, never too rustic.
Everything handmade, everything carefully monitored, and everything with an attention to detail that cannot be outsourced. During these days, our team didn’t just produce desserts. They kept a promise.
These orders remind me why I built Das Cupcake. Not for the routine, but for those exact moments where craftsmanship, high standards, and trust come together. Roche placed that trust in us. And we repaid it with every single piece.
Are you planning an event and looking for premium catering with a real brand experience?
We work with companies that refuse to settle for the standard at trade fairs, congresses, corporate events, and private celebrations.
Branded macarons, individually designed cupcakes, fully customized orders, handmade, in premium quality, with a team that knows what is at stake.
